Unfortunately, the only people who came to the party were your mom and your grandma.
You refresh your statistics every five minutes.
But that thing must be broke.
Maybe you just need a better plan.
Lots of people spend days (or even weeks) creating great content. But you must spend just as much time PROMOTING your content as you do creating it.
So if you spend 4 hours writing your blog post. Spend at least 4 hours promoting it.
HOW do you get people to your website?
If you do a quick search in Google, you’ll find hundreds of different traffic strategies.
Posts with 100+ different ways to drive traffic to your blog.
Ain’t nobody got time for that!
So let’s just stick with the BIGGIES.
Because those will send you 99% of your traffic.
Look at ANY website.
The Huffington Post. QuickSprout.com. Mr. Money Mustache. Pinch of Yum. ZenHabits.net. Etc…
They ALL get the majority of their traffic from less than 10 different sources. (Just plug them into SimilarWeb.com to see what I mean.)
So instead of writing you an EPICALLY long blog post, I’m just going to stick with what works.
A 25-step checklist to generate your first 1,000 visitors to EVERY blog post.
So print this out. Save it to your desktop. And use it as a checklist for promoting your next blog post.
Quick Note: You don’t need all 25 steps. Even just a handful can help you generate your first 1,000 visitors.
1. Email Your Subscriber List.
This should always be the first step in promoting your content. Let your existing fans know about your latest blog post, video, etc… This allows you to build instant momentum for EVERY blog post.
Get the most opens and clicks with a benefit-driven headline. Create curiosity. Grab their attention. Once they open, the email itself should be short, personality-driven, and link directly to your new blog post.
Here’s an example…
2. Send to unopens.
Here’s the step that most people don’t take. And they lose a lot of traffic because of it.
After you’ve sent the first email promoting your blog post, come up with a new subject line. A new hook to pull people in.
Then… 24 to 48 hours after the initial email has been sent, resend the same email to the unopens. But with a new subject line!
You can change up the intro as well if you want. But this one simple step will generate thousands of extra visitors and clicks over time.
On average, people receive 147 emails per day.
So only a portion of your subscribers will even open your email.
The same is happening on social media. The key is recycling your content. Getting it in front of people multiple times. And resending to unopens is a “quick-win”.
3. Optimize Your Open Graph Data.
If you want your article to be shared across the web, you’ve got to make sure your posts look great when shared on Facebook, Twitter, Google+, Pinterest, and LinkedIn.
Oftentimes, your social sharing plugin will allow you to customize your open graph data for each blog post.
For example, I use a plugin called MashShare that adds social share buttons to the top of each post. You’ll also see it on the left-hand side floating down the page 🙂
This plugin also allows me to customize the social media title and description. Upload a Pinterest image. Create a custom tweet. Twitter Cards. And more.
You can also do some of this using the Yoast SEO plugin.
This ensures that when someone clicks on the retweet, like, or pin it button on your post. It will share the proper title, image, and description that YOU want to be shared.
Leading to more likes, clicks, and shares.
4. Send To Your Facebook Messenger List.
Facebook Messenger is the hot, new distribution platform right now.
It’s kind of like email marketing. But these messages are received DIRECTLY on Facebook.
We’ll call it the Facebook Inbox 🙂
And Facebook messages get 70, 80, and even 90% open rate!
A HUGE difference compared to the typical emails, which gets around 10-20% open rate.
You need to be building your Facebook Messenger audience. And you can do so using tools like ManyChat.com or ChatFuel.com.
You send broadcast messages to all of your Facebook Messenger subscribers. Just like email.
Generating hundreds (or thousands) of new visitors every time you press “Send”.
5. Advertise To Your Pixeled Audience.
With the Facebook Pixel, it’s easy to create “custom audiences” of people who have visited your site in the past 30 to 60 days. Or people who have engaged with your Facebook posts.
You can then retarget those people with Facebook Ads. Sending them back to your latest blog post!
Because the fact is that only a fraction of people are going to see your Facebook posts or open your emails.
Targeting this “warm” audience on Facebook is one of the most affordable ways to bring people back to your site.
With just $10 to $20 a day, you can show up EVERY time your subscribers or fans login to Facebook. It’s called Omnipresence.
And it’s the fastest ways to become THE trusted authority in your market.
6. Push Notifications.
These have become a staple on our cell phones. They’re those little messages you get on your phone telling you that someone has posted on your Facebook wall, or someone has sent you a friend request, or that it’s your turn on “Words with Friends”.
Push notifications were originally introduced by Apple in 2009 to provide a way for mobile app developers to re-engage their users.
They quickly became one of the main marketing channels for mobile apps.
This technology has now come to the desktop.
Which means that your website visitors are now able to “subscribe” to your website without providing any contact information. No need to enter their name and email. They can subscribe to “desktop updates” with just one click.
Here’s what it looks like in action:
And here’s mine…
Once your visitor has signed up for your push notifications, you’ll be able to send them short, quick messages anytime you want. Kind of like a “tweet” but sent directly to their desktop.
You can use these instant notifications to let them know about new blog posts, YouTube videos, webinars, or even product promotions.
And because they’re new and novel, we’re seeing anywhere from 20% – 25% click-through rates.
WAY higher than email.
And a quick, easy way to send a quick burst of traffic to your latest blog post.
This gets REALLY powerful when you start stacking…
When you have multiple distribution platforms and can direct thousands of visitors to the page of your choice simply by clicking “SEND”.
7. Blogger Outreach.
The next step is to email everyone that you have mentioned in your blog post.
You should be linking out to related blog posts and resources in EVERY article. I recommend at least 10 – 20 links per article.
This also allows you to reach out to those bloggers and let them know they’ve been featured.
And as long as you’ve created some great content, they’ll be even more likely to share it. We all like to share things where we’ve been mentioned 🙂
8. Traffic Tagging.
This is similar to the step above.
Whenever you share your blog post on Facebook, Twitter, and Google Plus – you can also “tag” people you’ve linked to in your blog post.
I add something like:
Here are a few amazing bloggers who have been mentioned in this post…
On Facebook, you can easily tag up to 10 people in your post. They will then receive a notification that they’ve been tagged. Naturally, they will come and take a look and see that they’ve been featured.
And many of them will share it as well!
You can also do this on Google Plus, Twitter, and Pinterest.
It’s a super simple way to get more likes and shares on your content.
9. Post to Social Media.
One of the first steps to promoting your content is to syndicate your content on all of your social media platforms. As a blogger and content marketer, social media will be one of your top traffic sources.
So be sure to share your latest post on Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Google Plus.
Plus, you’ll get a LOT more likes and shares if you have a great headline and image to accompany your blog post.
Take time to make some great graphics for every post. It will be time WELL spent. Or outsource it. There are some great graphic designers on Fiverr who can do this very affordably.
It only takes a few seconds to submit your blog post and by doing so, you will receive at least 100 – 200 additional social media shares on your content.
It does cost $40 per submission. But I’ve found it to be well worth it.
Our top post got over 864 visitors directly from our Quuu promotion. And hundreds of social shares!
It basically puts your social media promotion on autopilot. Sharing your content across Facebook, Twitter, LinkedIn, and Google Plus.
12. Facebook Advertising.
Facebook Ads are my favorite traffic source.
They are the fastest way to grow your list, promote your blog post, or get more people on your next webinar.
Facebook Ads also give you some of the most targeted traffic available online. You can target based on interests, fan pages liked, demographics, and even buying behavior!
There’s a LOT we could talk about here. But let me just give you a few quick tips for getting more traffic to every blog post you publish.
First – I recommend promoting your blog post to your existing fans and subscribers.
You might be wondering…
Why target my existing audience?
I can just send them an email right?
Or post on Facebook.
But what kind of open rate are you getting on your emails? And what percentage of those people are clicking on your links?
If you’re lucky, 5% to 10% of your entire list will actually click to go read your blog post. And an even smaller portion of your Facebook Fans.
So what about the other 90%?
This is where your Facebook Ads come in.
You can target your existing fans and subscribers very affordably.
For just $5 to $10 a day, you can get hundreds (if not thousands) of additional people reading your latest blog post.
Because these are people who ALREADY know, like, and trust you – they’re more likely to like, comment, and share your post.
Which means even more free organic traffic.
I call these engagement ads.
You can spend $10 a day to get in front of your existing audience on a DAILY basis. Because the more people see you, the more likely they are to buy from you.
You can also extend this to cold traffic as well. Promoting blog posts to “cold traffic” is a great way to warm them up.
So that means setting up an ad that targets related Facebook Fan Pages and interests.
A certain portion of those people will sign up for your content upgrade, exit pop, etc…
But you can also retarget those who do NOT sign up your email list.
So it’s a win-win.
Because you’re building up a warm, pixeled audience that you can advertise to in the future.
13. Google Plus Communities.
Share your blog post on popular Google Plus Communities.
This step alone can drive hundreds of highly targeted visitors.
But like any community, you need to provide value FIRST.
Get acquainted with the rules. Answer questions. And give first. Then… when you have something to share – people will be eager and excited to like, share and comment.
Don’t just drop links. Give value first!
14. Pinterest Group Boards.
Pinterest group boards are very similar to regular Pinterest boards. With ONE very important difference. In addition to the board creator, OTHER people are also allowed to pin.
So it’s a collaborative board. With a built-in audience!
This allows you to get in front of a pre-built audience without doing months of hard work building your own following. Using Pinterest Group boards, you can quickly build your following, increase your repins, and grow your blog traffic.
But first you must be accepted as a contributor.
The instructions for becoming a board contributor are usually in the description.
Once you’ve been accepted, start contributing value to the group board.
Pin some good content. OTHER people’s content. Comment on other people’s pins. Engage with the community. Become a resource.
Then whenever you have a really good blog post to share, you will have earned the opportunity to pin it in the group board. And they will happily pass it along 🙂
If you’re looking for popular group boards within your topic, my favorite resource is PinGroupie.com.
15. Tailwind Tribes.
Tailwind is one of the best services online for managing and scheduling your pins on Pinterest.
But what makes it really powerful is a feature they’ve added called Tribes.
A tribe is a group of like-minded bloggers who pin each other’s content and grow their reach together!
Best of all… it only takes about 30 minutes per week to manage your Tribes.
They’re similar to group boards – but only available inside of Tailwind (rather than directly on Pinterest).
Now – you do need to get an invite to be able to join a tribe. But it’s pretty easy. In fact, here are over 75 different tribes you can join for free.
And the best part is – a lot of these sites do NOT require unique content. So you can simply republish your existing blog posts.
Just be sure to wait about 2 weeks BEFORE your submit your post. So that Google indexes your article first. This way Google knows you are the original author and will rank your site first.
One of the best ways to get traffic is to find out where your target audience hangs out, and then position your content in front of them.
Getting your content published in these large publications is one of the best ways to do that. Plus… it establishes your credibility and authority in the market as well.
20. Share your blog post in related LinkedIn Groups.
LinkedIn Groups are kind of like Google Plus Communities. They’re mini-forums centered around a specific topic. Plus, there are a LOT of interesting conversations going on in these groups.
Find related groups within your industry and start engaging! Comment on other people’s posts. Add value. And whenever you have a great new blog post, you can start a conversation and share it in a few of your favorite LinkedIn Groups.
Facebook LIVE has created a whole new opportunity for you to engage and interact with your fans in real-time.
It’s also getting the most organic reach. Simply by doing Facebook LIVE videos, you’re going to get in front of more of your fans vs. a photo, link post, or text. It’s the fastest and easiest way to “hack” the Facebook algorithm.
You can even do entire webinars using Facebook LIVE. Grabbing more attention, likes, shares, and comments.
You can use Facebook LIVE to…
Share some of your favorite tips.
Give a tour of your office.
Do a live Q & A.
Broadcast live events.
Share your favorite place to work.
Announce your latest blog post and pull out some of your favorite tips.
Show off your pet!
Share a book review.
Share the view when you’re on vacation.
Share your goals.
Share your morning routine.
Announce a product launch.
Give a tour of your member’s area.
But what tools do you need to go live?
Your iphone? A camera? A tripod?
I share 3 of my favorite setups below…
Level 1: The fastest, easiest way to get started with Facebook Live is just using your phone. And this is where I recommend you start. Because it’s all about speed of implementation. Plus, these simple videos from your phone create an intimacy and a connection that you just can’t get with pure text.<
Almost any modern phone these days takes great video. But the Iphone and Samsung Galaxy are both really good options that create amazing photos and video. Start with whatever you have.
I also recommend getting an external microphone for your phone. This will make your audio a lot better.
The best available option I’ve found is theRode VideoMic Me. It plugs directly into your phone and creates great sound quality.
You can also use a small tripod like the RetiCAM which allows you to set your phone on a tabletop. It’s also light enough that you can use it like a selfie stick and walk around while you’re doing your videos.
In order to attach your phone to a tripod, you’ll need an adapter. I’ve tried multiple adapters and theVastar brand works best.
Total Cost: $40 – $100 + your phone
Level 2: In this level, you’ll be going live from your desktop or laptop. The first thing you’ll need is a good webcam. TheLogitech C920 is the BEST webcam available right now. Creates amazing video quality for just $60.
You’ll also need a good external microphone. I recommend theBlue Yeti or aLav Mic.
Now… one of the biggest keys to great video is good lighting. You can use traditional lamps or even clamp lights to light up your face.
But I personally use the Diva Ring Light. This light is a bit pricier but can make all the difference in your videos. And it’s super easy to setup, even if you’re working in a small space.
In level 2, you can go live directly from Facebook. Or you can use one of my favorite live streaming software…Lightstream. Which is completely free and allows you to share your desktop, webcam, add overlays, and much more.
Total Cost: $200 – $479 (Depending on which lighting setup you choose.)
In level 3, we’re going to use a green screen. Which allows you to change up the background. One week you can be in a studio office, the next week you can be on the ocean. It’s totally up to you. Here are some examples…
Fun stuff 🙂
There are lots of different green screens to choose from. But I’m a big fan of theImpact Collapsible Background. It’s green on one side and blue on the other.
I also recommend getting a stand for your green screen. It will make your life a whole lot easier. TheStudioPro Stand does the trick for us. And it’s only $25.
The key to creating realistic videos with your green screen is to properly LIGHT the green screen. For that you’ll need 2 lights. I use and recommend theYONGNUO YN300. They are $60 each. But they’re well worth it and put out a lot of light. They run on a battery so you’ll need to grab some batteries as well. I usethese.
Although I recommend theDSTE 970’s because they’ll keep their charge longer. Both come with a charger.
Now for the teleprompter. This part is optional. But for me it’s been a HUGE help. I can crank out videos much faster without having to memorize big, long scripts.
Traditionally – teleprompters can get very expensive. But the price has come down over the years. Especially now that you can use an iPad (or pretty much any tablet) with your teleprompter. I use thePrompt-It Teleprompter.
I’ve even seen a few options that are around $160. Like the one fromCaddie Buddy. Which honestly looks like a really good option.
There are lots of great free teleprompter apps you can install on your tablet. I use “Simple Teleprompter” for my Android (Nexus 7).
You spend hours writing a single blog post. In fact, I’ve spent up to 12 hours writing a single post. Then… you go out and promote it. Share it on social media. Send an email to your subscribers.
You get a spike in traffic.
And then it’s over.
I call it the roller coaster blogging effect. Each time you write a new post, you get a new spike in traffic.
How do you get more eyeballs on your content?
Or recycling as I like to call it 🙂
Turning your blog post into multiple formats to increase the reach of every new piece of content you create.
That means converting your blog post into an audio, video, slide deck, infographic, lead magnet, and more.
This can 10X the number of visitors, subscribers, and sales you generate from any given blog post.
So let’s jump into the nitty gritty…
1. Convert Your Blog Post Into a Podcast.
This is one of the simplest ways to extend the reach of your content. You can use a free tool called Anchor.fm to convert your article into a podcast. All you have to do is click the record button and talk into your phone.
It doesn’t get much easier than that 🙂
This way people can listen to your content while they’re on the go. At the gym. In the car. Or making dinner!
You could hire a voiceover artist on Fiverr to do this. But I think it’s way more personal (and engaging) when it’s coming from you.
Next… you can submit your audio to the top podcast directories like iTunes, SoundCloud, Google Play and Stitcher Radio.
Expanding the reach of EVERY piece of content you create.
Videos are a great way to increase your traffic, engage with your audience, and open up an entirely new distribution channel.
You can use a free tool called Lumen5 to convert your article into a video.
Simply upload your blog post and their artificial intelligence system will help you match up your content with relevant videos, photos, and music. In 10 minutes or less, you’ve got a professional video on your hands!
I posted one of my Lumen5 videos to my Facebook page and it already has over 1,000 views!
Plus, you can also syndicate that video on YouTube, LinkedIn, Medium.com, Facebook, and embed it on SlideShare.
Multiplying your traffic with a single video.
4. Facebook LIVE.
Do a live video talking about your latest blog post.
Of course, you won’t be reading it word for word. But instead… talk about why you wrote it. Go into a few of the topics. Share any stories, case studies, or examples that might apply.
This new LIVE video format allows you to add a bit of context and engage with your readers at the same time.
Plus, it sends additional traffic to your blog.
Because after hearing you talk about it, they’re definitely going to want to go read the full post 🙂
5. Turn Your Blog Post Into an Infographic.
Infographics are a visual representation of your blog post. They generate a lot more shares on Pinterest and pack a lot of value into one gorgeous image.
Plus, there are lots of directories online that allow you to submit your infographic for increased reach and additional backlinks.
There are some great infographic designers on Fiverr. Just be sure to send them examples of other infographics that you like. The better you’re able to communicate what you’re wanting to create, the closer your designer will be able to get to your original “vision”. Additional Resources:
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