It’s no secret that the business of business provides many of the tools needed to successfully execute effective email marketing campaigns. These are provided for by a variety of companies with the intention
of making the task simple and fast.
There are many different strategies a business can use to help make its emails more effective while maintaining a high level of readability. The two most basic methods are to use something called plain text and HTML. The former is simply text with some formatting; things like italics and bold as well as pictures. The latter is HTML. This allows the business to add their logo and design as well as add some colors and pictures.
Plain text emails are simple to read as far as the formatting is concerned. But the HTML versions tend to be more attractive and more visually appealing. This is because HTML allows the business to add their own colors and pictures in the HTML. While this may seem like an unnecessary step these days this was a very difficult period in its history where we first had to learn HTML before we could add our own HTML in plain text. But now that we have HTML capabilities in every business, the practice of adding HTML is generally used.
One of the benefits of using HTML for emails is that it allows the business to send an email with all of the pictures clicked. When this is done there is an added benefit where the recipient may be more inclined to open something that is visually appealing.
Another advantage of an HTML email is if the business creates their own theme they can use the HTML to highlight certain parts of their business and product that the recipient may not normally see.
While the HTML may be more attractive to a user, it is important to note that an HTML email may not always be visually appealing. If you send a lot of emails with an HTML theme you risk looking cluttered. The benefit of the HTML version is that it will allow the business to send as many emails as they want to promote their product.
There is a lot of debate over which one is better for what I’ve mentioned above. Some prefer plaintext while others prefer HTML. The answer is that both work in any case. As I mentioned above, a business who wants to stay as simple as possible and still make sure their emails look good should use HTML.
For those businesses who want to make sure they look appealing and make sure their message is delivered it is best to stick with plaintext.